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Shopify DTC Build

Habibi NY — DTC Storefront Build

DTC Garage · Feb – Apr 2024

Habibi NY — DTC Storefront Build
ShopifyLiquidCustom UXPerformance Optimization

The Problem

The client needed a distinct, conversion-focused DTC experience beyond what stock themes could offer, on an aggressive timeline.

The Solution

Collaborated closely with the design and product team to implement custom UX patterns, then optimized every template for load speed ahead of launch.

Performance Improvements

Load Time

Unoptimized theme baselineFast, Core Web Vitals-friendly

SEO Improvements

  • Implemented semantic markup across product and collection templates

Fast

Load Time

DTC

Focus

Responsive