Habibi NY — DTC Storefront Build
DTC Garage · Feb – Apr 2024

ShopifyLiquidCustom UXPerformance Optimization
The Problem
The client needed a distinct, conversion-focused DTC experience beyond what stock themes could offer, on an aggressive timeline.
The Solution
Collaborated closely with the design and product team to implement custom UX patterns, then optimized every template for load speed ahead of launch.
Performance Improvements
Load Time
Unoptimized theme baseline→Fast, Core Web Vitals-friendly
SEO Improvements
- Implemented semantic markup across product and collection templates
Fast
Load Time
DTC
Focus
✓
Responsive
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