Frequently Asked Questions

Shopify OS 2.0 is the modern standard for Shopify theme development, featuring improved performance, better developer experience, and enhanced customization through metaobjects and app blocks. It's faster, more scalable, and future-proof compared to legacy themes. I specialize in building OS 2.0 stores that deliver exceptional performance and user experience. This means your store is built on modern technology that will continue to receive updates and support from Shopify.

Liquid is Shopify's template language used to build dynamic Shopify storefronts. It allows you to use variables, filters, and logic to dynamically render product data, customer information, and content. I have 3+ years of expert Liquid experience, creating pixel-perfect, high-performance templates from product pages to checkout flows. Think of Liquid as the bridge between your store's design and Shopify's data backend.

Timeline depends on complexity:

• Simple stores — 3-4 weeks
• Medium complexity — 6-8 weeks
• Complex enterprise — 10-12+ weeks

I provide detailed project timelines after understanding your requirements. My clients receive weekly updates and transparent communication throughout the project.

I aim for Lighthouse scores of 90+/100 on all my projects, with optimized Core Web Vitals (LCP, CLS, FID). My current stores maintain 97/100 page speed scores. I focus on image optimization, code minification, lazy loading, and performance best practices to ensure your store loads fast and ranks well on Google. Fast stores convert better and rank higher — it's that simple.

Yes! I specialize in optimizing, migrating, and improving existing stores. Whether you need performance improvements, bug fixes, theme upgrades to OS 2.0, or feature additions, I can help. I work carefully to preserve your data and ensure zero downtime during any changes.

Metafields are custom data fields in Shopify that let you store additional product information beyond standard fields. For example: ingredients list, size guide details, certifications & compliance info, or custom product attributes. I can set up complex metafield structures, custom data types, and integrate them seamlessly into your theme for advanced customization and dynamic content. This gives you powerful product customization without needing custom apps.

Pricing depends on scope:

• Custom theme builds — $2,000-$8,000
• Performance optimization — $800-$3,000
• Store migrations — $1,500-$5,000
• Metafield setup — $500-$2,000
• Hourly work — $50-$100/hr
• Monthly retainers — $1,500-$3,500/month

I'll provide a custom quote after understanding your specific needs and project scope.

Absolutely, yes. Faster page speeds improve Google rankings, user experience, and conversion rates. Studies show that a 1-second delay in load time can decrease conversions by 7%. My optimization work typically results in:

• 20-40% improvement in Core Web Vitals
• Noticeable increases in customer engagement
• Better Google rankings
• Measurable increases in revenue

Performance optimization is not just technical — it's a business investment.

I typically require 50% upfront to start, with the balance due upon completion. For large projects, I break payments into milestones. The process includes discovery call and proposal, contract and initial payment, development with weekly updates, testing and revisions, and final delivery. All projects include 30 days of free post-launch support.

Yes! I have experience integrating popular Shopify apps like Klaviyo, ReCharge, Yotpo, Gorgias, and many others. I can also build custom integrations via Shopify APIs and webhooks to connect your store with external services, payment processors, and business systems. Integration is seamless and doesn't affect store performance.

Yes! All projects include 30 days of free post-launch support. After that, I offer hourly retainers for on-demand work, monthly maintenance packages, and ongoing optimization and updates. Many clients choose monthly retainers for peace of mind knowing their store is always optimized and up-to-date.

Easy! Email me at vikupatel2001@gmail.com or call +91 86584 58987 to schedule a free 30-minute consultation. I'll learn about your project, answer questions, and provide a custom proposal. No obligation — let's just talk about how I can help your Shopify store succeed.